The Art of Asking for a Pledge
One way to move donors down the donor pipeline is to speak with them about…
MajorGiftSolutionsJuly 19, 2022
Want to find major gift donors? Look at total giving – but with caution.
Total giving can be a sign of sustained support, and you may indeed find a…
MajorGiftSolutionsJune 27, 2022
Want to find major gift donors? Look for planned giving donors.
There are plenty of studies, backed up by plenty of anecdotes, about the correspondence between…
MajorGiftSolutionsJune 20, 2022
Want to find major gift donors? Follow the money.
When I work with gift officers to find the donors who will be most responsive…
MajorGiftSolutionsJune 13, 2022
Want to land a major gift? Start by finding good major gift prospects.
Peter Wylie in Data Mining for Fundraisers (Council for the Advancement and Support of Education,…
MajorGiftSolutionsJune 6, 2022
A Case Study: Blessed Mother Teresa
Blessed Mother Teresa dedicated her life to touching the untouchables. She served the poorest of…
MajorGiftSolutionsMay 31, 2022
Book Review: Josh Birkholz, Fundraising Analytics: Using Data to Guide Strategy (AFP, 2008)
About twelve years ago, Josh Birkholz wrote an important work, entitled Fundraising Analytics: Using Data…
MajorGiftSolutionsMay 23, 2022
The Importance of the Face
*Warning: Deep Content* If you happened to attend a liberal arts college as an undergraduate,…
MajorGiftSolutionsMay 17, 2022
Enhancing Diversity in the Nonprofit Sector
We in the fundraising world must be careful not to participate in the same problematic…
MajorGiftSolutionsMay 16, 2022
The Importance of Individual Outreach
I’ve always been surprised at how hard fundraisers will work to avoid making actual contact…
MajorGiftSolutionsMay 9, 2022
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