Donors are active. They give. They participate. They are partners in your shared work, and they have real needs that, when addressed, empower a deep sense of fulfillment and connection.
Fundraising leaders who know this tap into a well of abundance that can unlock giving potential. Donors who are connected to your mission want to give to your mission. Although careful data analysis and a detailed plan for donor outreach are vital for a major gift program’s success, at the end of the day major gift donors respond to a relationship. They respond best to direct attention, carried out through personal interaction and direct cultivation developed over a lengthy period of time, usually anywhere from 12 to 24 months, sometimes more.
At Major Gift Solutions, we combine insights from trends in big data with old fashioned, relationship-building — the “soft skills” that led many of us into the nonprofit sector in the first place.
Click here to learn more about our process.